ALPHIE CHEN IS A DESIGNER CURRENTLY BASED IN TAIPEI ︎                    PRODUCT DESIGN / VISUAL DESIGN / GRAPHIC DESIGN / BRAND DESIGN


  ALPHIE CHEN





   WORK
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   Datadog SKO 2022                            
Branding

Branding

   Datadog
Collateral



Logo, Website


   So Sad
Illustration

Logo

   Full
Editorial

Branding

   Unknown
Conceptual





   PHOTOGRAPHY
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   I

   II

   ABOUT

   © Alphie Chen 2024
Mark

  Barnes & Noble Rebrand







   Designed by Alphie Chen
   Type: Branding
   My design approach focused on coming up with a new
   logo that is simple yet has strong visuals and also
   represents the brand’s purpose and values.

   The new identity was based on the brand keyword
   “Communities”. Barnes & Noble believes knowledge is
   what connects people and we build communities to
   bring people together.

     



Mark