Cattuss
Designed by Alphie Chen
Type: Branding
Type: Branding
Cattuss is a brand that offers cat supplies, I helped
Cattuss develop the brand strategy and messaging by
crafting the brand story, mission, vision, and tagline,
and create a brand identity that reflects its core values.
Cattuss develop the brand strategy and messaging by
crafting the brand story, mission, vision, and tagline,
and create a brand identity that reflects its core values.
Brand Story
"Seeing the neighbors taking their dogs for rides on
weekends makes me wish I could do the same with
my cat… I picture spending time with my cat lying on
the grass, watching the clouds drift by, and walking
along the beach, feeling the ocean breeze while gazing
at the sunset.”
Cattuss understands that many cat owners want to play
comfortably at home with their cats, and also wish to
easily venture outdoors to experience nature together.
“Stay Together, Bond Forever.”
“Cattuss's joyful personality is expressed
in the brand identity, which is fun, curious,
and modern.”
The wordmark draws inspiration from a cat's mouth,
tail, and posture, showcasing the lively, curious, and
adventurous nature of cats, as well as the sense of
movement when they are happy. The interconnected
letters symbolize the close bond between owners
and their cats.
The graphic elements are inspired by the shapes
of the letters in the wordmark and are derived by
placing the letters onto a shape, then dividing them
to create unique forms. The graphics are used
alongside photography—and sometimes interact
with it—to create a vivid and playful aesthetic that
embodies the spirit of Cattuss.
This branding project was created during my contract with
Elite Branding Group, where I provided Brand Identity Design
and related services. All intellectual property rights, including
copyrights, are owned by Elite Branding Group. Used with
permission where applicable.
Copyright © 2025 Elite Branding Group Co., LTD.
All Rights Reserved.