Cattuss

   Designed by Alphie Chen

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   Type: Branding

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   Cattuss is a brand that offers cat products and training
   services, dedicated to creating enjoyable, high-quality
   moments for cats and their owners, both indoors and
   outdoors. I helped Cattuss craft a brand story and create
   a brand identity that reflects its core values.

  Brand Story

  "Seeing the neighbors taking their dogs for rides on
   weekends makes me wish I could do the same with
   my cat… I picture spending time with my cat lying on
   the grass, watching the clouds drift by, and walking
   along the beach, feeling the ocean breeze while gazing
   at the sunset.”

   Cattuss understands that many cat owners want to play
   comfortably at home with their cats, and also wish to
   easily venture outdoors to experience nature together.
    

“Be everywhere, be together”

   Cattuss’s goal is to satisfy the curious nature of cats,
   and make outdoor adventures effortless and enjoyable
   for both cats and their owners.

   The brand positioning sets Cattuss apart from other
   competitors, Cattuss is committed to creating joyful and
   memorable moments for cats and their owners, not
   limited just indoor, but anywhere.

   The wordmark draws inspiration from a cat's mouth,
   tail, and posture, showcasing the lively, curious, and
   adventurous nature of cats, as well as the sense of
   movement when they are happy. The interconnected
   letters symbolize the close bond between owners
   and their cats.

   The graphic elements are inspired by the shapes
   of the letters in the wordmark and are derived by
   placing the letters onto a shape, then dividing them
   to create unique forms. The graphics are used
   alongside photography—and sometimes interact
   with it—to create a vivid and playful aesthetic that
   embodies the spirit of Cattuss.