ALPHIE CHEN





   SELECTED WORK
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   Datadog SKO 2022                            
Branding

Branding



Branding

Branding

   Cattuss
Branding

Branding

   Datadog
Collateral

   Woodstock
Logo, Website


   So Sad
Illustration

Logo

   Full
Editorial

Branding

   Unknown
Conceptual



   PHOTOGRAPHY
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   I

   II

   ABOUT

   © Alphie Chen 2024

Mark

  Marie Star







   Designed by Alphie Chen

   Type: Branding

   Marie Star is a Japanese-inspired accessory brand,
   born for those who wear its pieces to shine with confidence
   and elegance, whether in everyday life or on special
   occasions. I helped Marie Star develop a brand identity that
   reflects their story and core values.

  Brand Story


   In the distant sky, there is a shining star, radiating its unique   
   brilliance and captivating charm. The birth of the 'Marie Star'
   brand is a tribute to this splendid star. Each 'Marie Star'
   accessory symbolizes light and hope. We hope those who
   wear 'Marie Star' accessories will feel endless confidence
   and joy, bravely chasing their dreams and shining with their
   own uniqueness on life’s journey.


“輝け、あなたのそばで – Let’s shine together”


   Whether in everyday life or on special occasions, 'Marie Star'
   symbolizes confidence and elegance. Let us light up life
   together, filling every moment with star-like beauty and
   blessings.






 “Marie Star’s warm personality is 
   expressed in the brand identity, which
   is confident, elegant, and delicate.”




   The logo features customized letterforms based
   on the warm and elegant IvyMode, combined with
   a star symbol. The letters have a distinctive and
   artistic vibe,  conveying a sense of uniqueness
   and delicateness, along with a warm and inviting feel.
   The star symbol represents the splendid star in
   the brand story, guiding those who wear Marie Star
   accessories to shine with uniqueness and confidence
   as they bravely pursue their dreams.

   The star symbol can be used individually or combined
   to create patterns that showcase an elegant and
   delicate aesthetic, embodying the essence of Marie Star.









   This branding project was created during my contract with
   Elite Branding Group, where I provided Brand Identity Design
   and related services. All intellectual property rights, including
   copyrights, are owned by Elite Branding Group. Used with
   permission where applicable.

   Copyright © 2024 Elite Branding Group Co., LTD.
   All Rights Reserved.


Mark