ALPHIE CHEN IS A DESIGNER CURRENTLY BASED IN TAIPEI ︎                    PRODUCT DESIGN / VISUAL DESIGN / GRAPHIC DESIGN / BRAND DESIGN


  ALPHIE CHEN





   WORK
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   Datadog SKO 2022                            
Branding

Branding

   Datadog
Collateral



Logo, Website


   So Sad
Illustration

Logo

   Full
Editorial

Branding

   Unknown
Conceptual





   PHOTOGRAPHY
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   © Alphie Chen 2024
Mark

  Digital Account Application








   Designed by Kevin Gent, Alphie Chen
   Type: UX/UI Design
   We redesigned First Republic’s digital account application
   flow to make it easy for clients to open an account and
   reduce the drop-off rate.

   This page is meant to showcase two key features
   “progress indicator” and “address validation” from digital
   account application flow.



  Progress Indicator






   Problem:  


   The existing digital account application flow has a high 
   abandon rate because most of the pages are long
   scrolling pages and don’t have a progress bar to show
   applicants what step they’re on. Therefore, lots of
   applicants often drop the application because they
   get impatient and think there are still tons of steps to be
   completed.


   Solution:


   Introduce a progress bar and break down the flow into
   six steps: Create your profile, Choose account type,
   Owner info, Review & submit, and Fund your account.





   Address Validation





   Problem:


   Bankers have noted that digital account application
   without validation, results in a higher rate of input of
   invalid addresses either for mailing or legal purposes.
   They also have noted a reduced match strength on
   address fields for risk-scoring external funding
   transactions.


   Goals:


   1. Ensure user inputs adhere to bank policy on
       addresses for legal and mailing purposes
   2. Limit input of false or undeliverable addresses
   3. Increase match probability within the funding
       risk model
   4. Reduce banker efforts to correct address errors








   Solution:


   Distinguish different use cases for the primary address.
   There are 5 different use cases below.


   1. Happy path
   When everything is correct user won’t see any pop-ups
   showing up and the user will get to the next
   page right away.


   2. Suggested address
   If the address provided by the user has a typo or wrong
   zip code, there will be a pop-up listing the entered
   address and the suggested address validated by USPS.


   3. Non-residential address
   If the entered address is a business address, there will
   be a pop-up shows that “This is not a residential
   address”. Only a home address can be used as the
   primary address, but applicants can use that as the
   mailing address if they’d like.


   4. PO box address
   If the entered address is a PO box address, there will be
   a pop-up shows that “Your residential address cannot
   be a PO Box”. Only a home address can be used as the
   primary address, but applicants can use that as the
   mailing address if they’d like.


   5. Undeliverable address
   If the entered address is unknown or deceased, there
   will be a pop-up shows that “Mail can’t be delivered to
   this address”.





   Components




Mark