Digital Account Application
![](https://freight.cargo.site/t/original/i/ee4f027eda6bb0986bd28c6081031e2d0e324602a69232edf59f238e8db2b9db/Digital-Account-Application.png)
Designed by Kevin Gent, Alphie Chen
Type: UX/UI Design
Type: UX/UI Design
We redesigned First Republic’s digital account application
flow to make it easy for clients to open an account and
reduce the drop-off rate.
This page is meant to showcase two key updates
“progress indicator” and “address validation” from digital
account application flow.
flow to make it easy for clients to open an account and
reduce the drop-off rate.
This page is meant to showcase two key updates
“progress indicator” and “address validation” from digital
account application flow.
Progress Indicator
![](https://freight.cargo.site/t/original/i/feac38505384e301dcc33b7a3802824d5735303ed4742d15aa5dd8f64d5e25fe/DAA-1a.png)
Problem
Problem
The existing digital account application flow has a high
abandon rate because most of the pages are long
scrolling pages and don’t have a progress bar to show
applicants what step they’re on. Therefore, lots of
applicants often drop the application because they get
impatient and think there are still tons of steps to
be completed.
Goal
Reduce the drop-off rate of digital account application.
Solution
Introduce a progress bar and break down the flow into
six steps: Create your profile, Choose account type,
Owner info, Review & submit, and Fund your account.
Address Validation
![](https://freight.cargo.site/t/original/i/796bcdd29ca5d4637a9b580ebf0b25b9b6a1bbc48706a9371dd5089b83ba44fc/DAA-3a.png)
![](https://freight.cargo.site/t/original/i/e9b4eb2090f66b625047d9246f278101cc280431461646ab1bbd65e12f068369/DAA-3b.png)
![](https://freight.cargo.site/t/original/i/ffd0257ccf43e7110227ed827ddb08eb1a00ced45c285004bc352c4167e62f4e/DAA-3c.png)
![](https://freight.cargo.site/t/original/i/145bf9fdce6108632979e9dcf7c84baec0b3887f824d4d4102f20bc4d1130625/DAA-3d.png)
![](https://freight.cargo.site/t/original/i/0c57258548e89010e5133662f717f77e44d81470b1903ca9a6290c62f2f708f3/DAA-3e.png)
Problem
Bankers have noted that digital account application
without validation, results in a higher rate of
input of
invalid addresses either for mailing or legal purposes.
They also have noted a reduced match strength on
address fields for risk-scoring external funding
transactions.
Goals
1. Ensure user inputs adhere to bank policy on
addresses for legal and mailing purposes.
2. Limit input of false or undeliverable addresses.
3. Reduce banker efforts to correct address errors.
4. Increase match probability within the funding
risk model.
Solution
Implement address validation service to distinguish
different use cases for the primary address.
There are 5 different use cases below.
![](https://freight.cargo.site/t/original/i/3c9623bcc496f25e48bebd3b184d7b269e90e88f12d91e95b336ea569b01b586/DAA-3f.png)
1. Happy path
When everything is correct user won’t see any pop-ups
showing up and
the user will get to the next
page right away.
2. Suggested address
If the address provided by the user has a typo or wrong
zip code,
there will be a pop-up listing the entered
address and the suggested address
validated by USPS.
3. Non-residential address
If the entered address is a business address, there will
be a pop-up shows that “This is not a residential
address”. Only a home address can be used as
the
primary address, but applicants can use that as the
mailing address if they’d like.
4. PO box address
If the entered address is a PO box address, there will be
a pop-up shows that “Your residential address cannot
be a PO Box”. Only a home address can be used as
the
primary address, but applicants can use that as the
mailing address if they’d like.
5. Undeliverable address
If the entered address is unknown or deceased, there
will be a
pop-up shows that “Mail can’t be delivered to
this address”.
Components
![](https://freight.cargo.site/t/original/i/2c9a22e44c2c39519f1f7ca076dfaeef2fbc93a5f5a53fca4dbba0cf7f68bdb9/Button.png)
![](https://freight.cargo.site/t/original/i/4733232c4c4fd770c13a2b6970e009c44576e7d530e0c50d8fcf49979e986c1f/Dropdown-menu.png)
![](https://freight.cargo.site/t/original/i/e4d494e48f4ea5a2f020d3f1dce2f9fd0fcad304e6d4eebd20ad2e63a843e43d/Input-field.png)
![](https://freight.cargo.site/t/original/i/e8ec4d42f9d170248d0532371e9a6a1062a0d17802b189250acdbdaf9bba6266/Select-field.png)
![](https://freight.cargo.site/t/original/i/71e64c145c2e8da6d88d5260c0d0699ea7f58a8b0b2ead5ed92673ec66703f56/Checkbox.png)