ALPHIE CHEN





   SELECTED WORK
︎︎︎

   Datadog SKO 2022                            
Branding

Branding



Branding

Branding

   Cattuss
Branding

Branding

   Datadog
Collateral

   Woodstock
Logo, Website


   So Sad
Illustration

Logo

   Full
Editorial

Branding

   Unknown
Conceptual



   PHOTOGRAPHY
︎︎︎

   I

   II

   ABOUT

   © Alphie Chen 2024

Mark

  Woodstock







   Designed by Matthew Davis, Alphie Chen

   Type: Web Design
   Woodstock is a diversified real estate investment and
   development company headquartered in Burlingame, CA,
   just south of San Francisco.

   We redesigned the Woodstock website and created a new
   logo to reflect its expertise in Office and Life Science real
   estate in the Bay Area.



      New Logo 





      New Website


       The Results

       The new design presents a clean, simple, and sophisticated
       aesthetic, maintaining the original dark red/maroon to retain
       brand equity, symbolizing sophistication, stability, and
       professionalism. The dynamic video hero enhances user
       engagement by creating a strong first impression. Improved
       navigation simplifies the user journey, making it easier for
       the target audience to access key information about
       Woodstock’s projects and qualifications.







    Mark