ALPHIE CHEN





   SELECTED WORK
︎︎︎

   Datadog SKO 2022                            
Branding

Branding



Branding

Branding

   Cattuss
Branding

Branding

   Datadog
Collateral

   Woodstock
Logo, Website


   So Sad
Illustration

Logo

   Full
Editorial

Branding

   Unknown
Conceptual



   PHOTOGRAPHY
︎︎︎

   I

   II

   ABOUT

   © Alphie Chen 2024

Mark

  Woodstock







   Designed by Matthew Davis, Alphie Chen

   Type: Web Design
   Woodstock is a diversified real estate investment and
   development company headquartered in Burlingame, CA,
   just south of San Francisco.

   We redesigned the Woodstock website and created a new
   logo to reflect its expertise in Office and Life Science real
   estate in the Bay Area.



      New Logo 





      New Website


       The Results

       The new design presents a clean, simple, and
       sophisticated aesthetic, maintaining the original
       dark red/maroon to retain brand equity, symbolizing
       sophistication, stability, and professionalism.
       The dynamic video hero enhances user engagement
       by creating a strong first impression. Improved
       navigation simplifies the user journey, making it easier
       for the target audience to access key information
       about Woodstock’s projects and qualifications.







    Mark